How the Guild Name Works
Guilds represent organized power, commerce, and brotherhood within fantasy cities. Whether pulling political strings as wealthy merchant consortiums, operating from subterranean shadows as assassin syndicates, or researching forbidden magic in cloistered colleges, guilds give structure to urban adventure. A guild's name establishes its prestige and secrecy. Knighthoods and paladin orders adopt celestial and heraldic terminology, while underworld rings favor veiled, double-edged descriptors that communicate danger to rivals.